About

BRAND

HOUSE OF LUMEN CHIC PRINCESS is a fashion label and online Shop based in the heart of Los Angeles, California.

Our uniqueness bears itself as the Ultimate Brand of Self-Expression with a colorful and accessorized aesthetic inspired by Foundational Black American(FBA) Culture, Princess Culture, girlhood, womanhood and overall femininity.

We're driven by a love of all fashion so we provide all kinds of enchanting fashions and made-by-hand jewelry designed to adorn the body and channel your aura. We offer a variety of departments for every girl at heart as well as for every budget.

Whether you're a stylish, mature woman, a rich - upper class socialite, a saavy business woman or entrepreneur, a baddie or a hot girl, a suburban girlie-girl, a bohemian lifestyle girl, a mother balancing life who defines her own sovereignty, a beautiful survivor with a story of strength and triumph, a flyy, young college student or a mega pop-star who loves fashion, fashion and more fashion...House of Lumen Chic Princess is a brand everyone can enjoy and have a piece of.

DEFINITION

"Lumen Chic Princess" translates to "A woman who has resurrected from and old state of being to a newly illuminated, flyy and confident state of being." 

“The Story of the Hidden Princess” was an introductory concept of HOLCP as a real life fairytale of the “Hidden Princess” which is the women of the world, especially Foundational Black American wonen, whose stories, traditions and identity have been buried but never lost and remain connected to us.

We truly believe in bringing out the inner light in women by making powerful fashion statements.

ROOTS

We are a proud and true Foundational Black American - owned business started by a black girl from South Central/South LA, born and raised.

Throughout the evolution of FBA lineage, creating and utilizing the embellishment of clothing and accessories for protection, adornment and self-expression is an age-old custom still practiced to this day.

FBA girl's & women's style from the neighborhood and in history that set the trends for the fashion world, including influencing couture houses and pop culture, are the real muse and inspiration behind the Brand.

THE EVOLUTION 

Ahmose Nefertari, depicted in Ancient African history as a Divine Princess, Queen, Wife and Ruler of the 18th Dynasty of Kemet(Egypt), was the first emblem of the HOLCP Brand. The depiction represented beauty, grace and royalty for the brand and still does. 

As Foundational Black Americans became a distinct ethnic group in the United States over thousands of years, and began to embrace our uniqueness and ethnic group, it was important for HOLCP to continue to evolve.

EMBLEM 

The new emblem is based on the designer, herself, the lineage and her personal admiration for black women and love of fashion, color and candy! The new emblem is also based on the many black women whose style and essence the designer admired, such as the bold fashion student who sat across from her in design school wearing puffy gowns made of tulle in the middle of the sportswear era..

The emblem holds key symbolisms that represents FBA culture. It also defies misconceptions about FBA culture such as having long natural hair, colorful makeup on dark skin and the beautiful range of eye color and skin tones in our people.

The lollipop scepter represents sovereignty in one's own personality. It also represents kindness, strength, innocence, female empowerment, luxury, royalty and reward for hard work. The hoop earrings symbolize millions of years worth of tradition, preservation, memory, adornments and black culture. The jacket represents empowerment, historical events, evolution, a love for one another, persistence, and cultural marks such as FBA style, dance and music. The skirt represents high fashion, creativity, femininity, serendipity, love, joy and the freedom of self-expression. The emblem's hair represents personal and lineage identity, exoticism, nature, and liberation while her hat represents poise, status, the high-class, the street-smart, sophistication, intelligence and intuition.

EXCLUSIVITY 

Or exclusivity lives within the HOLCP BRAND which was created in 2016 as a concept of portraying positive imagery that depicts the true reflection of Foundational Black American women's beauty, light, femininity, grace, culture, purity, virtue, personality, delicateness, strength and confidence.

Our imagery defines boundaries, pride and offers a sense of truth that real women with real experiences can relate to, look up to and shop authentic finds. 

 ETHICS

House of Lumen Chic Princess embraces diversity and diverse cultures as well as the exclusivity that universally resides in the brand. We love sharing our culture, products and services with participants who value diversity, the beauty and pride in all cultures, mutual respect, ownership and tolerance.

"Princess” is a brand term used universally. The HOLCP Brand uses the term “Princess” throughout its website, shopping experience, communications, newsletters, packaging, shipments, social media, and other brand materials as a brand term and expression of our brand identity.

When HOLCP refers to a customer, subscriber, visitor, or other individual as a “Princess,” the term is used solely in connection with the HOLCP brand experience. It is not intended to define, classify, identify, assume, or make any representation about an individual's personal identity, characteristics, beliefs, background, or orientation.

At HOLCP we respect our customers, employees, team members and all others. We carry a standard mutual respect when interacting with any and everyone.

HELPING THE ECOSYSTEM

At HOLCP, we value the resources that mother nature offers us and because appreciate our ecosystem, we want to make as many effors as possible take care of it as we grow.

Customers can be rest assured in knowing that when they shop at House of Lumen Chic Princess, they are supporting a business that respects its customers and are helping to stimulate the economy in our neighborhoods and communities which helps us do the same.

That's why we also invest in environment friendly practices wherever and whenever feasible, such as repurposing fabrics and textiles to make re-designed products as well as using recycled packaging and paper for shipping and office needs. We also share what we've learned about starting a business by creating educational content about entrepreneurship for entrepreneurs and budding business owners. Some of books and resources can be found here on our website at https://lumenchicprincess.com/